Ferdinand’s Ice Cream

Brief Overview I made these two ads as part as an on-campus promotional campaign effort for Ferdinand’s Ice Cream Shoppe. Ferdinand’s is the storefront for the products made by the WSU Creamery in their Food Quality department. I was to incorporate both of...

Snapple

Brief Overview The objective of this ad was to create a magazine ad for Snapple incorporating the product packaging and logo, specific to a season. Since it was fall when I made this ad, I chose fall as the season to promote Snapple.  I also thought this worked...

Pureology

Brief Overview The objective for this comp ad was to make a magazine ad featuring the brand logo, product packaging, and to identify the USP. I identified the product’s USP as being restorative for color-treated hair, and drove this point using the headline and...

POM

Brief Overview The objective for this comp was to incorporate the product packaging into a magazine ad so it would be recognizable to customers on the store shelf.  I chose to meet the objective by tying in an image of the packaging into a scene that is consistent...

Icy Hot

Brief Overview   My objective for this ad was to create a magazine spot that included an image of the product packaging, so it would be recognizable to customers when they spot it on the store shelf.  I included the product image near the body copy, so that as...