Brief Overview

The objective for this ad was to create a branded billboard ad  for choosemyplate.gov that promotes healthy eating for families.

I chose to continue to promote an idea that choosemyplate.gov drives hard on their website: that your plate should be at least half plant-based. I thought representing this fact with the text “50% Fruits and Veggies. 100% Happy” conveyed the message in its simplest form. This text coupled with a visual representation of what your plate should look like offers families an easy way to implement a healthy diet (as defined by choosemyplate.gov) into their daily lives.

The images were sourced from Bing Images, and the copy and design were produced by me.