This campaign was the first I was a part of making during the Advertising and Campaigning course at WSU.
I operated as the Media Director, and was solely responsible for determining and supporting our media strategy and media plan, as well as budgeting our campaign. I also had a strong hand in determining and supporting our target audience recommendation, building our promotions plan, and conducting preliminary market and consumer research.
This was the campaign I really dove into media for the first time and discovered I absolutely loved it. I came away from this campaign with a passion and career path I knew I would follow after college.