This campaign was my final stand and deliver presentation project for the Amazon E-commerce Advertising class at WSU. I pitched this ad placement campaign to an Amazon Associate as if he were my client, Eyeko. It was the only campaign for this class that was not a group task.
Everything you see on this slide deck was completed and presented solely by me. My task was to choose a product to assess and recommend media and targeting strategies that would increase awareness, discoverability, page views, and drive sales.
Before this campaign I already had an understanding, knowledge, and ability to recommend an Amazon Advertising media selection. This campaign made me look a little deeper into the benefits of advertising on Amazon in general and focus on my pitch. I came away feeling very confident in my presentation skills as well as a deep understanding of the ad placement options Amazon has to offer.