This campaign was the first of three campaigns I made in during the Amazon E-commerce course at WSU. This campaign was to be run using Amazon’s DSP platform.
While developing this campaign I lead as the media director, and was in charge of determining which Amazon media was recommended and not recommended for this product, as well as the campaign budget. I also assisted with the competitive comparison analysis, targeting strategy, and keyword selection.
This was the first campaign I had planned media for on Amazon’s platforms, so everything I did was a learning experience. I learned all about Amazon Search Advertising, and how to target Amazon consumers.