I worked on this campaign during my time in WSU’s Amazon E-commerce Class. This campaign went more in-depth than the previous project on the analysis and recommendation for this specific product.
I was the media director for this campaign. I spearheaded market and consumer research, target audience recommendation and support, and media selection.
I was confident in this campaign. I made sure my recommendations had strong support in data, and that we had the full picture of the market and consumer situation. My decisions were informed and supported, and I walked away feeling more than comfortable performing Amazon E-commerce media selection.