This is the second campaign I was involved in making during the Advertising & Campaigning course at WSU.
For this campaign I took on the leadership role, operating as the Account Executive. My main responsibilities were scheduling meetings, managing deadlines, and enforcing accountability for every team member and part of the campaign. I also played a role in shaping the media and creative strategies, assisted with the budget, as well as providing general oversight and editorial assistance.
The number one thing I took away from this campaign was regained confidence in my own leadership abilities. I had some experiences in the past that led me to believe leadership wasn’t in my future, but the group I worked on this campaign with made me see otherwise. I left with confidence in myself, my skills, and my leadership abilities.