These two drafts were aimed to be two that taught us to follow a consistent creative thread. It was a learning experience, so I will discuss what I learned from these.
The first and most obvious point of feedback I was given was to keep a consistent color scheme on both advertisements. I have a consistent layout and type-font, but that is not enough without the color scheme.
The second point of feedback I received was to stray away from using questions as headlines. If done again I would use the first line of copy, “protect what’s important to you” as the headline.
Third, common elements of body text are good, but the body itself should not be exactly the same.
This project was one of the first introductions I had to campaign cohesiveness, and I learned a lot from it.