Brief Overview

The objective for this comp was to incorporate the product packaging into a magazine ad so it would be recognizable to customers on the store shelf. 

I chose to meet the objective by tying in an image of the packaging into a scene that is consistent with the USP. I identified the USP for POM Wonderful’s pomegranate juice to be the muscle strengthening properties provided by the electrolytes and vitamins in the juice. This USP is explained in-depth in the body copy, and driven home by the subhead and headline. The bottom line of the messaging and image combo is that with POM by your side you will be stronger and your workout will be easier. 

Images in this ad were sourced from Bing Images, and all copy and design elements were produced by me.