Brief Overview

The objective of this ad was to create a magazine ad for Snapple incorporating the product packaging and logo, specific to a season.

Since it was fall when I made this ad, I chose fall as the season to promote Snapple.  I also thought this worked because consumers drink more iced tea in the summer and spring, leaving fall and winter as the down season for the iced tea industry where advertising may be needed to boost revenue. I chose the USP as being sweet enough it would remind consumers of the summer sun, and pushed this in the body copy. I also incorporated the fall vibes of cozy and cuddly fall outings into the headline, showing that Snapple Iced Tea can be a great drink for any season.

All images were sourced from Bing Images, and copy and design elements were produced by me.