Brief Overview

This campaign was the first I was ever a part of, and it was a huge learning experience for me.

I worked on the research and media team during this campaign assisting heavily with market and consumer research. I also contributed to research research efforts our media director used to determine the media plan and strategy. 

This campaign helped me learn the general components of an end-to-end campaign as well as introduce me to research resources such as Simmons Insights, Kantar Media, Neilson Research, and more.